Alec | Branding and Marketing Professional | London

My journey into the world of branding and marketing began with my studies at Media Academy in Hamburg. Completing my Bachelor Degree in conjunction with Mittweida’s University of Applied Sciences, I was keen to understand the inner workings of strong brands and their visual communications.
Abercrombie & Fitch, one of the most culturally impactful brands at the time, peaked my interest and I applied to work there alongside my studies. Having been passionate about social media and photography, I put myself forward to create content for them, marking my first experience with social media marketing for a global brand. Years later the brand would reach out to work with me on content creation for their channels in America.

Leveraging influence.

Upon completing my degree, I decided to leave Abercrombie and fully immerse myself in the marketing industry joining Pulse Advertising. One of Europe’s leading advertising agencies, at Pulse Advertising I gained invaluable experience in influencer marketing, working on campaigns that connected brands with influential voices to grow online communities, and working closely with some of Europes biggest influencers on their creative outputs.

Los Angeles

Driven by my passion for creativity and adventure, I left Hamburg and decided to experience life across the globe in Los Angeles, immersing myself entirely in the epicentre of the creative industry. As a freelance content creator, I collaborated with influencers and small businesses, improving my skills in visual storytelling and digital marketing, all throughout gaining an extensive understanding for extraordinary global lifestyles and the luxury brand market.

Driven by my passion for creativity and adventure, I left Hamburg and decided to experience life across the globe in Los Angeles, immersing myself entirely in the epicentre of the creative industry. As a freelance content creator, I collaborated with influencers and small businesses, improving my skills in visual storytelling and digital marketing, all throughout gaining an extensive understanding for extraordinary global lifestyles and the luxury brand market.

Jo Malone London

In pursuit of further growth, both personally and professionally, I moved to London in 2018 eager to gain real life experience with luxury brands. Estée Lauder’s Jo Malone was my first beauty in store experience. Working in the brand’s flagship store allowed me to involve myself hands on in marketing strategies developed by head office into the real world.

Hosting PR events with influencers and celebrities, understanding what consumers expect and why they purchase, allowed me to get a broader understanding of the entire marketing and customer journey.

Seizing opportunities to create visual translations of the brands product launches and campaigns.

Creative Leadership

In 2020, I joined the fashion and print label Red Hot 100 as Digital Marketing Manager, quickly realising the impact in was eager to make within the brand and working towards a more leadership oriented role. My time with the company was instrumental in developing my leadership skills and deepening my understanding of brand management and business expansion.

given me the opportunity to expand beyond screens. Developing brand activations offline and organising events, like headlining London Pride, were opportunities to raise awareness for the brand offline and use the documentation of it online. The synergy of different marketing departments and how they influence each other is a cruitial part to any successful content strategy.

After advancing to Managing Director and spending nearly three years with the company it was time to seek out new challenges and opportunities for growth, where I eventually decided to venture out on my own.

Peach

I founded Peach Brand Consulting, a solopreneur venture dedicated to developing 360-degree marketing solutions with particular emphasis on digital marketing and brand development. Peach’s client portfolio includes brands in the medical sector, beauty, and fashion brands, travel and real estate. I focus on building brands around communities and leveraging the psychology of marketing strategies to grow businesses online and offline.

I founded Peach Brand Consulting, a solopreneur venture dedicated to developing 360-degree marketing solutions with a particular emphasis on digital marketing and brand development. Peach’s client portfolio includes brands in the medical sector, beauty, and fashion brands, travel and real estate, where I focus on building brands around communities and leveraging the psychology of marketing strategies online and offline.

DIOR

High end clients expect high end experiences. Dior is exceptional at providing those experiences. the 2024 Dior Mexico City Cruise emphasised the relationship between brand and their customers. From guest / model travel organisation and venue production to after parties and VIP experiences, producing brand events like these is an incredible amount of work.

It pays off in full when you see the impact they have on clients and the brands community. Long term customer loyalty is a valuable skill brands like Dior have mastered, and working in the production team of a huge scale fashion production has made me understand why.

High end clients expect high end experiences. Dior is exceptional at providing those experiences. the 2024 Dior Mexico City Cruise emphasised the relationship between brand and their customers. From guest / model travel organisation and venue production to after parties and VIP experiences, producing brand events like these is an incredible amount of work.

MGM Cosmetics

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.