Drobey

Drobey is an Irish fashion rental company with a vision to create a paradigm shift in Ireland's fashion industry by offering sustainable and accessible fashion through rentals. CEO and founder Nicky Dwyer approached Peach Brand Consulting during the very early stages of the business, seeking to build a strong brand identity before launching.

The Challenge
In the early stages of business creation, many companies overlook the importance of thorough market research and brand development. However, Nicky had a clear vision for Drobey and recognized the need for a solid brand foundation that addressed her audience’s pain points—specifically, the desire for more sustainable fashion solutions in Ireland. The challenge was to create a brand that resonated with this audience and positioned Drobey as a leader in the fashion rental space.

Brand Identity Development and Market Positioning

In the early stages of business creation, many companies overlook the importance of thorough market research and brand development. However, Nicky had a clear vision for Drobey and recognized the need for a solid brand foundation that addressed her audience’s pain points—specifically, the desire for more sustainable fashion solutions in Ireland. The challenge was to create a brand that resonated with this audience and positioned Drobey as a leader in the fashion rental space.

Solution (360-Degree Strategy):

Working closely with Nicky, I developed a brand identity and strategy from the ground up. This involved:

  • Market Research and Brand Positioning: Conducting in-depth market analysis to determine demand and identify the specific pain points of Drobey’s target audience.

  • Brand Identity Development: Creating a brand that solved these pain points and aligned with the CEO’s vision of shifting Ireland’s fashion industry towards sustainability.

  • Messaging and Strategy: Building the brand’s core messaging and visual identity, ensuring that Drobey’s mission was clear and communicated effectively across all platforms, from website to social media.

The Result

The result was a well-rounded brand foundation that set the stage for Drobey’s success. The business quickly built a highly engaged community and customer base, and the social media presence grew to over 20k followers, showcasing the effectiveness of the strategic brand launch. This strong brand identity continues to drive Drobey’s growth and influence within the Irish fashion industry.