Urban Esthetics

Urban Esthetics is a new medical aesthetics clinic that engaged Peach Brand Consulting prior to its opening to craft a digital strategy and creative direction for their brand. The goal was to establish a strong brand image that would resonate with their target audience and lay the groundwork for their opening.

The Challenge
Urban Esthetics needed a comprehensive digital marketing plan that would showcase their desired brand image and seamlessly guide potential clients from social media discovery to in-store experience. They wanted to align social media content with influencer marketing and paid ads, while ensuring the entire customer journey was cohesive and compelling.

Influencer Marketing, Paid Ads, and 360-Degree Digital Strategy

Solution

360-degree strategy approach to create a unified digital journey:

  • Social Media Content: Developed creative direction and conceptualized social media content formats that could be produced either in-house or through influencer collaborations. These formats aligned with Urban Esthetics’ brand image and set the tone for its digital presence.

  • Influencer Marketing: Partnered with influencers and content creators who aligned with the clinic’s target demographic, creating authentic, engaging content that built credibility ahead of the clinic’s opening.

  • Paid Ads: Repurposed the social content for paid advertising campaigns, optimizing creative assets for both awareness and conversion-driven ads. The ads focused on brand awareness and lead generation to build momentum before the launch.

  • Beyond Social Media: My consultation extended to ensuring a seamless customer journey—from social media discovery to website conversion and in-store experience—so that every digital touchpoint worked cohesively to support the brand’s launch.

The Result

The outcome was a comprehensive strategy that covered all aspects of Urban Esthetics’ marketing, from content production to influencer marketing and paid advertising. This strategy allowed the clinic to carry forward and grow their digital presence, laying a strong foundation for sustainable growth and success post-launch.