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Your digital handshake

Times have changed. Before the internet, you meet, shake hands and get to know somebody. How about today? Before anybody shakes your hand, they check your socials to see if meeting you is worth their time. This is true for both individuals and businesses. Welcome to the times of personal branding.

Social Media Strategy:
Nay Palad

At Peach, we believe that a successful social media strategy requires more than just posting pretty pictures and witty captions. It's about creating a cohesive brand strategy, building a community of loyal followers, and driving tangible business results. This was the approach we took when we were tasked with developing a social media strategy for Nay Palad Hideaway, a high end luxury resort located in the breathtaking island of Siargao in the Philippines.

We developed a comprehensive strategy that focused on highlighting the resort's unique offerings, including its breathtaking scenery, world-class amenities, and commitment to high-end service and barefoot luxury. We also utilised a combination of user-generated content and professional content to showcase the resort's exceptional experiences and highlighting awards & features in outlets like TripAdvisor and Condé Nast Traveller.

The strategy encompassed two outreach platforms, TikTok and Pinterest, as well as nurturing platforms Instagram and Facebook. The overall objective was to translate the high end luxury feel to social media, create awareness and elevating the overall appearance of the resort.

Brand Launch Campaign: bythia

When launching a new brand, creating hype and generating excitement is key. That's why we recommended using TikTok as the platform to launch Thea Bachem’s personal brand. Founder of bythia, a high end beauty brand with particular focus on high-end eyebrow products and the brow-therapy-concept.

We leveraged TikTok's unique features to create a visually stunning and engaging campaign that would resonate with the brand’s target audience. We created a series of short-form videos that showcased bythia, featuring Thea, the founder and face of the brand. Using educational content and a relatable approach, we established Thea as the expert on all things eyebrows and were able to increase visibility and engagement, ultimately resulting in over 200k views within the first 48 hours of the campaign.

This early success on TikTok set the stage for a successful launch across other social media platforms, and we continue to see the benefits of this campaign in bythia's ongoing growth and success.

What even is a personal brand?

Spoiler alert: You already have one. Offline. A personal brand refers to the unique image and reputation that you create for yourself as an individual. This includes your skills, expertise, personality, and values. Having an online presence enormously benefits your business. Not only are you incredible, you also have an incredible business. Why wouldn’t you tell people about it?

Being present online and utilising social media creates awareness and makes it easier for people to find you. It allows you to reach a wider audience, build credibility and establish trust with potential clients and customers. Whilst you showcase your skills and expertise, you build a community, engaged audience and relationships, which lead to increased loyalty and repeat business.

Basically, launching your personal brand online opens doors, creates new opportunities for growth and increases success for you and your business. You’re already doing it all - just not showing anybody. Let’s change that.

of consumers said they have purchased a product or service they saw on social media. 65% said they use social media to research products or services they are considering buying.

76%

Viral video: Marloe

Generating 1.2m views isn’t a bad start to an online presence. Creating viral content is a great way to generate buzz and get people talking about your brand. That's why we recommended TikTok for Samy, the founder of haircare brand Marloe. We developed a creative concept that would showcase Samy's unique personality and style while promoting the brand.

When marketing products, it is essential to understand one thing: People want to buy- they just don’t want to be sold to. Authenticity is key in social campaigns on platforms like tikokt and instagram. We created a short-form video concept that featured Samy, showcasing her brand's product within the video, which content was in no way about actively promoting the hair clip.

Within just a few days of posting, the video had amassed over 1.2m views and had been shared widely across social media platforms, generating significant buzz for the brand.

So how do we help?

You can have the best business in the world, if nobody knows about it, it’s worth nothing. Peach has always been about authenticity, strategy and beautifully curated aesthetics. If you found our Instagram, then ended up on this website, chances are you kinda have a thing for aesthetics too. So let’s embrace it and develop a strategy that represents you, share stories that inspire and create content with visual impact.
That’s how we drive results.

Brand awareness:
Red Hot

Rebranding can be a powerful way to breathe new life into a brand, and that's exactly what we did for Red Hot.We were tasked with rebranding the brand to increase its perceived value and attract a new audience. We developed a comprehensive strategy that included a new visual identity, updated messaging, and a fresh approach to social media and e-commerce.

There was a particular emphasis on implementing a new social media strategy, leveraging platforms like Instagram and TikTok to showcase the brand's unique personality and style. Through a series of images and engaging video content, we were able to generate significant buzz and gain over 50k new followers across both platforms.

Visual Concept: The Parlour Club

Creating a visual concept that speaks to your brand's identity is a critical component of any successful social media campaign. We were thrilled to work with The Parlour Club, a members club in Nashville, to develop a visual concept represent the club's unique offerings and attract new members.

We developed a visual concept that featured high-end hotel collaborations for curated dinners, showcasing the best of Nashville's heritage and culinary scene. Through a series of carefully curated images, we were able to highlight the exclusive and luxurious nature of the club, while also showcasing its unique events and members.